The My Bag is Yours Campaign is…
- A designer handbag drive
- A handbag drive from different Quebec personalities
- An online auction of designer handbags
- A handbag created especially by Veinage
- 1500 women; participants, ambassadors, influencers
- 2 simultaneous events in Montreal and Quebec
- 1 spokesperson
- 1 media partner : Rythme FM
- 1 provincial effort
Values that unite us
The 2017 edition of the campaign was a great success and generated excitement among the public. This year we are aiming bigger! The Montreal Women’s Y Foundation is proud to partner with YWCA Quebec for a provincial outreach.
The My Bag is Yours initiative will take place in three stages
GIVE… a handbag
Several women from the business community of the Greater Montreal and Quebec City will take on the role of ambassadors to support the campaign by collecting designer handbags and funds for the campaign. In addition, a spokesperson and various Quebec public figures will have the opportunity to showcase the campaign throughout the province.
BUY… a handbag
The handbag, a great symbol of femininity, which has the power to change a life…
The collected designer handbags will then be sold on an online auction for a period of one week that will be held in the Summer of 2018. Each woman, having generously donated a handbag for the auction, will be invited to write a personal note about the history of the bag, which will be inserted in each handbag.
Two networking events will take place simultaneously at the end of the online auction, in Quebec City and in Montreal. During this cocktail, women who have purchased a bag will be able to pick up their purchase, network, meet the ambassadors, spokesperson and other inspiring women, as well as enjoy the evening.
HELP… woman from all walks of life to build a better future for themselves!
Any purchase or donation of a purse for the campaign is a sign of solidarity towards another woman, and all the funds raised will support the programs and services offered at the YWCA of Montreal and Quebec, which are designed to build a better future for woman and girls.